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Amuse bouche: 7-Up’s clever marketing strategy

By on Jan 12, 2011 in amuse bouche, Food history, Soda | 0 comments

7-Up’s creator, Charles Leiper Grigg, boosted the popularity of his product by marketing it as a non-alcoholic mixer to the speakeasies that had opened up due to Prohibition. Once Prohibition was repealed in 1933, Grigg immediately made the drink even more popular by switching to a marketing campaign focused on the drink being an alcoholic mixer. By 1940, it was one of the most popular soft drinks in the country. Source: The Oxford Encyclopedia of Food and Drink in America, p. 427. ************************************************************************** Amuse Bouche: Noun. Etymology: French: literally, entertains the mouth. A small, complimentary appetizer served at the beginning of a meal to awaken the taste buds. Leena Eats definition: a quick shot of gastronomic knowledge for the brain. ~LTG!

Amuse bouche:7-Up’s original name and drugs?

By on Jan 12, 2011 in amuse bouche, Food history, Soda | 0 comments

The original name of the soda 7-Up was Bib-Label Lithiated Lemon-Lime Soda, and yes, it contained lithium that was sometimes found naturally in spring water and was thought to have good effects on the health. Source: The Oxford Encyclopedia of Food and Drink in America, p. 427 **************************************************************** Amuse Bouche: Noun. Etymology: French: literally, entertains the mouth. A small, complimentary appetizer served at the beginning of a meal to awaken the taste buds. Leena Eats definition: a quick shot of gastronomic knowledge for the brain. ~LTG!

Amuse bouche: When was 7-Up created?

By on Jan 12, 2011 in amuse bouche, Food history, Soda | 0 comments

7-Up was created by Charles Leiper Grigg of Saint Louis, Missouri in 1929, right before the stock market crash. Source: The Oxford Encyclopedia of Food and Drink in America, p. 427 ************************************************** Amuse Bouche: Noun. Etymology: French: literally, entertains the mouth. A small, complimentary appetizer served at the beginning of a meal to awaken the taste buds. Leena Eats definition: a quick shot of gastronomic knowledge for the brain. ~LTG!