7-Up’s creator, Charles Leiper Grigg, boosted the popularity of his product by marketing it as a non-alcoholic mixer to the speakeasies that had opened up due to Prohibition. Once Prohibition was repealed in 1933, Grigg immediately made the drink even more popular by switching to a marketing campaign focused on the drink being an alcoholic mixer. By 1940, it was one of the most popular soft drinks in the country.
Source: The Oxford Encyclopedia of Food and Drink in America, p. 427.
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Amuse Bouche: Noun. Etymology: French: literally, entertains the mouth. A small, complimentary appetizer served at the beginning of a meal to awaken the taste buds. Leena Eats definition: a quick shot of gastronomic knowledge for the brain.
~LTG!
